1. Introduction

In this Privacy Notice, "we", "us" and "our" means Amplivox.

At Amplivox we respect and protect the privacy of our users, and we are dedicated to be as transparent as possible regarding the use of your personal data.

This Privacy Notice explains how we collect and use your personal data when you interact with us.

 

2. Who we are

As we process your personal data and determine the purposes and means of the processing, we act as a data controller pursuant to GDPR article 4(7).

You can contact us using the following contact information:

Amplivox Limited
3800 Parkside, Solihull Parkway,
Birmingham Business Park
Birmingham, B37 7YG
United Kingdom (GB)
Telephone number: +44 1865 880846

E-mail: privacy@demant.com

 

3. Sources, types of personal data, purposes and legal bases

3.1. Sources

The personal data is either collected from your employer or directly from you, e.g. as part of your e-mail signature, business card submission, completing a request information form, booking an appointment, signing up to receive our newsletter or calling our company phone, when you purchase our products or services or when you visit our website.

3.2 Types of personal data

We usually collect personal data such as your contact details (name, address, e-mail address, tel. no., fax no.), your profession, and the name of your employer, data necessary to provide services and products including data related to payments for services and products, such as account number, credit card details. We can also collect personal data you provide us with by sending an email, filing the request form, or when you interact with us via social media (see our Social Media Privacy Policy). Personal data may also be collected via cookies, while you visit our website (see our Cookies Policy).

3.3 Purposes and legal basis

The personal data is collected for the following purposes:

  • To respond to requests, enquiries or complaints received from you, in accordance with our legitimate interest in providing our customers with an adequate service. 
  • To provide the services and products requested and/or purchased by you and to communicate with you about such services and /or products as this is necessary to perform a contract with you and in accordance with our legitimate interest in operating a business, offers, products and services. 
  • To build knowledge about you (e.g. analysing trends and conducting customer satisfaction studies) in order for us to be able to contact you and maintain our relations with you and your employer in accordance with our legitimate interest in trying to improve our services and communication. 
  • To recommend products and services we think you will be interested in, including sending newsletters or marketing materials. We do this in accordance with our legitimate interest in conducting direct marketing to our customers and when we use electronic methods such as e-mail, we only do this if you have given your explicit consent to this. 
  • To prevent fraud and to establish, exercise or defend legal claims, in accordance with our legitimate interest in doing so. 
  • Where required by law and if it is in our legitimate interest to do so, to comply with requests from law enforcement and regulatory authorities.

 

4. How we share your personal data

We will not pass, sell or otherwise share or disclose your personal data to third parties, except as described herein or otherwise stated at the time the personal data is collected.

We may share your personal data with third parties (e.g. vendors, service providers and/or partners), if it is deemed necessary or we are legally obligated to do so. We do it for a variety of purposes, including the support in the administration or troubleshooting of our website, the support in the delivery or design of our products or in our company administration, support for our marketing campaigns, the provision of electronic or physical storage services or systems. We may also share your personal data with affiliated companies within the Demant Group in accordance with our legitimate purposes for collecting your personal data, to deliver, improve, develop and promote our products and services Please refer to the organisational chart in our latest annual report to see which companies are part of the Demant Group. You can find our latest annual report at www.demant.com.

 

5. Transfer of data to third countries

In order to fulfill the purpose(s) for processing your personal data, we may share personal data with affiliated companies in the Demant Group located outside the EU/EEA and non-affiliated companies, such as service providers or business partners, located outside the EU/EEA provided this is considered necessary in relation to a particular data processing activity.

If your personal data are transferred outside the EU/EEA, we will implement appropriate technical and organisational measures in such a manner that processing will meet the requirements of the relevant data protection laws including ensuring the protection of the rights of the data subject. Where necessary, we have entered into the EU Commission’s standard contractual clauses with the recipient of the personal data. The EU Commission finds these clauses to provide adequate guarantees for the protection of privacy, basic rights and liberties, as well as for exercising the associated rights.

 

6.How long do we keep your personal data

We will retain your personal data for as long as necessary to fulfill the purpose(s) for processing your data.

We will delete your personal data, when it is no longer required in relation to the purpose of our collection of your personal data, e.g. when we no longer need you as a media contact as we have been notified that you have left your job position at your employer or when you unsubscribe to our direct marketing or announcements

If you would like to receive more detailed information on our retention policy, please contact us by using the contact information in section 2 above.

 

7. Security

We have implemented appropriate technical and organisational measures to protect your personal data against unintentional loss or alteration, against unauthorised disclosure and against access by unauthorised persons.

If a security breach occurs, we will inform you as soon as possible if the breach would result in a high risk to your rights, such as identity theft, discrimination, loss of reputation or any other significant inconvenience.

 

8. Your privacy rights

Pursuant to the GDPR, because of our processing of your personal data, you may exercise a number of rights. They are:

  • The right to access your personal data 
  • The right to have us rectify (correct) your personal data 
  • The right to have us delete your personal data 
  • The right to restrict our processing of your personal data 
  • The right to data portability 
  • The right to object to our processing

Where the processing is based on point (a) of Article 6(1) or point (a) of Article 9(2), you have right to withdraw consent at any time, without affecting the lawfulness of processing based on consent before its withdrawal.

These rights may, however, be subject to conditions and/or exemptions, e.g. to ensure other people’s privacy, trade secrets, intellectual property rights or to comply with a legal obligation.

If you would like to exercise one or more of your rights, please contact us by using the contact information in section 2 above.

 

9. Right to lodge a complaint

If you have any questions, comments or requests in relation to how we use your personal data, please let us know by contacting us using the contact information described in section 2 above.

If you, however, are still not satisfied with the way we use your personal data, you have the right to lodge a complaint with the relevant national data protection authority. In the UK, the relevant data protection authority is Information Commissioner's Office (ICO).

 

10. Children’s privacy

We provide solutions for children, but this website is not intended or designed to collect personal data about children under the age of 13. We do not intentionally collect personal data from any person we know to be under the age of 13.

 

11. Third party websites

This website may contain links to websites of other companies and organisations. This Privacy Notice does not apply to such third-party sites, and we suggest that you contact those third-party sites directly for information on their data collection and distribution policies.

 

12. Changes to the privacy notice

We may update this notice from time to time by publishing a new version on our website.

This Privacy Notice was updated on [15.10.2025].